Expert Insights Platform
Expert IQ is an exclusive platform for CTOs and CEOs, connecting them with a global community of experts. It provides targeted insights, industry-leading data, and exclusive access to the latest reports, enabling informed decision-making and strategic advantage.
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First step was to align the vision, mission and positioning of the product. Followed by which a branding manual and identity for the app was created, after persuing the competitors, target audience and deciding the visual aesthetic of the app. The flow of the app was kept simple after doing a feature mapping with the stakeholders. Wireframes were detailed out and translated into different visual screens covering all use cases and discussing incentives for the target audience My role involved overseeing the entire project. My tasks involved requirement gathering, UX, flow mapping, and extending the brand identity into visual screens to deliver a functioning prototype
Distribute and collect data on the go from c-level executives
Be the go-to app for C-level executives to search for important news in their field
Build a community and pool of top industry leaders from all fields to drive better and informed business decisions
The visual identity of Expert IQ was crafted to reflect exclusivity, authority, and clarity; qualities that aligned with its C-level executive audience. A refined colour palette with deep blues and neutral tones conveys trust and professionalism, while accent highlights add energy and focus. Typography was chosen to be clean, modern, and easy to read long articles, ensuring accessibility for busy leaders consuming data on the go. UI components were kept minimal, structured, and purposeful, supporting quick navigation and seamless access to reports, and community interactions. The overall design strikes a balance between sophistication and usability, reinforcing Expert IQ as the go-to hub for informed decision-making.
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